On April 22nd, we celebrated the 47th annual Earth Day with the rest of the world. The modern environmental movement that started in 1970 has never been more relevant than it is today—especially as the volume of electronics in the world increases exponentially.
For the average consumer, purchasing a new smartphone might seem like the most complicated purchase they can make—maybe aside from a house or a car.
However, the complicated phone-buying process overshadows an equally mysterious process—trading in a used device.
With consumers trading-in their mobile devices more frequently when they purchase new ones, wireless carriers, retailers and OEMs have taken notice and started to include the sale of pre-owned devices in their promotional efforts.
For customers to qualify for some of the best deals for new devices, they must know how to trade-in their old devices.
The Internet of Things (IoT) ecosystem of devices, both new and refurbished, has enabled communities, business and consumers to digitally integrate all aspects of their life and work functions.
I remember the last time I went in to buy a new mobile phone at a carrier store—the store was small, located in an outdoor mall.
Inside, there were three sales reps helping different customers and a few groups of people ahead of me, in line. It took about 20 minutes, for which I browsed in the crowded store, until someone was able to help me.
Many service providers today use trade-in and mobile phone buy backs strategies to incentivize customers financially or encourage them to donate their old phones to worthy causes.
One of the main challenges to programs like these, is being able to quickly answer a customer’s question—"how much?".
It’s especially difficult when the customer is standing right in front of one of your retail reps and a line is forming behind them.
Capturing a consumer’s attention is never easy. What's even harder—is to convince them to try something they haven’t even thought about.
That’s the battle retailers and carriers face as they try to convince consumers of the value of trading in used mobile devices.
A majority of consumers in the U.S., Australia and other countries, have been slow to embrace mobile buyback solutions and trade-in programs, and these devices end up forgotten in drawers or at the bottom of landfills, all over the world.
Smartphones have become a near-universal extension of ourselves. In the United States, mobile penetration rates are nearing 80%, and about half of Americans have cut the cord entirely, solely functioning on their mobile phones.
In the end, CES 2017 came as advertised—a massive exhibition for companies to showcase the latest innovation in consumer smart technology.
But if you’ve ever spent time in sales, you know that attending these big shows means wall-to-wall meetings rather than a casual few days walking the show floor.
Odds are, customers aren’t beating down your door to buy mobile phone accessories.
Sure, you’ll help the occasional patron who walks in only needing a protective case, but all in all, it’s new phones that draw most customers into your store.
Aside from promoting new phone sales, there is another way to boost the sale of accessories: mobile trade-ins.
Topics: Mobile Trade-In Program