As with every Apple launch, the levels of hype built up around the iPhone 8 were at an all-time high. 10 years on from when the first iPhone caused a stir in the smartphone market, consumers were expecting a device that would put their current one to shame. It didn’t.
Topics: Device Trade-in Solutions
Consumers think the mobile trade-in process ends when they get their cash or credit towards a new device; but service providers know there’s more to it – especially at the back end.
Topics: Device Trade-in Solutions
It seems like everyone has had "that" friend at some point in their lives. The one who stretches the limits of a “friends and family” discount at their place of work.
We might think this is harmless enough—after all, will a company really notice such a minor exception to the rule?
But no matter how you look at it, this is a form of fraud.
For the average consumer, purchasing a new smartphone might seem like the most complicated purchase they can make—maybe aside from a house or a car.
However, the complicated phone-buying process overshadows an equally mysterious process—trading in a used device.
Capturing a consumer’s attention is never easy. What's even harder—is to convince them to try something they haven’t even thought about.
That’s the battle retailers and carriers face as they try to convince consumers of the value of trading in used mobile devices.
A majority of consumers in the U.S., Australia and other countries, have been slow to embrace mobile buyback solutions and trade-in programs, and these devices end up forgotten in drawers or at the bottom of landfills, all over the world.
In the end, CES 2017 came as advertised—a massive exhibition for companies to showcase the latest innovation in consumer smart technology.
But if you’ve ever spent time in sales, you know that attending these big shows means wall-to-wall meetings rather than a casual few days walking the show floor.
Odds are, customers aren’t beating down your door to buy mobile phone accessories.
Sure, you’ll help the occasional patron who walks in only needing a protective case, but all in all, it’s new phones that draw most customers into your store.
Aside from promoting new phone sales, there is another way to boost the sale of accessories: mobile trade-ins.
We’re no strangers to The GSMA’s series of Mobility Live events.
Just last month we joined industry experts in Atlanta for Mobility Live North America and were proud to be part of the first Mobility Live event in India, in October.
Topics: Omni-Channel Device Collection
You could feel it immediately when walking around the exhibition space of the CTIA Super Mobility 2016 conference this year -- the overwhelming feeling that something revolutionary was in the air. This conference was all about wireless innovation and how “super mobility” will define how people live their lives and do business.
The conference, which was held in September in Las Vegas, illustrated and emphasized how wireless devices are connecting people to almost every imaginable service and product.
If retailers and enterprises can’t figure out how to make the most of this breakthrough they will surely fall behind.
Retailers and wireless carriers could conceivably run a sales promotion every minute of the day. With scores of mobile devices to sell, and with older products constantly being replaced by newer models, carriers and retailers need to consistently move products. Creating promotional deals can help boost a retailer’s product sales.