Sanida Bratt

Recent Posts

Why Smartwatch Trade-in Programs Should Be on Your Radar

Posted by Sanida Bratt on Jan 31, 2017 10:00:00 AM

When the Apple Watch was rolled out in April 2015, it seemed almost everyone had to own one.

It quickly became, at the time, the best-selling wearable device and earned rave reviews for its appeal as a fashion accessory.

More than a year later, sales have slipped but demand remains steady, drumming up anticipation that Apple will unveil a new version of the watch.

Soon, the original Apple Watch will be the “old” version and consumers will look to upgrade and get value for the first model.

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Topics: Omni-Channel Device Collection, Analytics

What Did the Holidays Do for the Secondary Smartphone Market?

Posted by Sanida Bratt on Jan 20, 2017 1:10:00 PM

Between Q4 2015 and Q3 2016, the smartphone buyback programs returned $2 billion to consumers

But it should come as no surprise that this past holiday season (Q4 2016) put the secondary market on pace to exceed that value.

Last quarter, $710 million was put in U.S. customer hands as the result of mobile phone buyback/trade-in programs.

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How Refurbished Mobile Phones Can Improve the Medical Industry

Posted by Sanida Bratt on Dec 22, 2016 4:56:45 AM

The expansion of mobile and wireless technologies around the world and availability of affordable mobile devices has provided an unprecedented opportunity for more effective health-related information and healthcare delivery in emerging markets.

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Topics: Omni-Channel Device Collection, Device Processing and Liquidation

Mobile Trade-In Year in Review—Apple Asserts Its Dominance in North America

Posted by Sanida Bratt on Dec 8, 2016 9:05:41 AM

The secondary market for mobile phones has been exploding in recent years due to the proliferation of new devices and the wider range of availability. 

While we’re so used to seeing carriers and device manufacturers compete in the primary market for smartphones, competition in the secondary market continues to heat up.

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Topics: Device Trade-in Solutions

Incentivize Consumers to Keep Using Your Trade-in Program

Posted by Sanida Bratt on Jul 28, 2016 10:00:00 AM


Enticing and satisfying customers so that they keep coming back into your store is not a new concept. It’s as old as commerce itself, but it’s easy to lose sight of that necessary goal in the day-to-day bustle of business. 

For businesses that have a mobile device trade-in program, incentivizing customers starts with the fact that your customer engagement should not simply end with the sale of a device or a customer’s sign up for a device financing plan.

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Transforming Transportation with Renewed Smartphones

Posted by Sanida Bratt on May 5, 2016 10:00:00 AM

The Internet of Things (IoT) is slowly emerging as an underlying ecosystem supporting the digital revolution.

This idea of connecting devices — not just to a network, but to each other — is already altering many aspects of everyday life as it relates how we engage with retail, enable access to healthcare or make financial transactions just to name a few.

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It's Time to See the Value of Mobile Trade-in Programs

Posted by Sanida Bratt on Apr 8, 2016 12:00:00 PM

In tracking trends for selling used mobile phones we found that the Australian market and U.S. market are a lot like consumers in the rest of the world.  In its most recent mobile consumer survey of Australians, Deloitte found that 48% of those with smartphones held onto them after purchasing new ones.

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Topics: Device Trade-in Solutions

HYLA Mobile Wins 2016 Compass Intelligence Bamboo Mobile Award

Posted by Sanida Bratt on Jan 21, 2016 10:00:00 AM

HYLA Mobile has announced it has been awarded the Compass Intelligence CES 2016 Award for best Recycling/Reclamation Support Vendor in the category of green technology.

Compass Intelligence, a global market research and consulting firm, announced the recipients of the 2016 Compass Intelligence Awards at a press luncheon held at the Las Vegas Convention Center and World Trade Center (LVCC) on January 7 during the 2016 International CES trade show in Las Vegas.

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HYLA Mobile Joins Industry Innovators for 2016 CES

Posted by Sanida Bratt on Dec 30, 2015 10:00:00 AM

HYLA Mobile is pleased to be joining more than 150,000 professionals at the tradeshow CES.

One of the largest tradeshows in the consumer electronics industry, CES will be in Las Vegas, January 6-9, 2016. The massive event takes place in 2.4 million square feet of Vegas hotels and features over 3,600 companies showcasing the newest trends and products in consumer electronics.

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Truetap: Mobile Trade-ins Has Never Been Easier

Posted by Sanida Bratt on Oct 27, 2015 5:32:00 PM

Consumers have never had as many big decisions to make about mobile phones as they do now.

Most carriers have abondoned the traditional contract option that had long allowed consumers to pay a one-time subsidized cost for a smartphone. Instead, they're now offering contract-free plans that each contain a slew of options that aren't always easy to follow.

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About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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