Five or ten years ago, the thought that employees would use their personal iPhones and Android devices for work was enough to terrify business leaders. And yet, the rise of bring your own device (BYOD) policies was inevitable.
In recent years, BYOD programs have become the norm because of two key promises. First, allowing the workforce to use personal devices for work was supposed to improve overall employee experiences. And second, eliminating the CapEx and OpEx associated with managing corporate-owned mobile and desktop phones meant major cost savings for businesses.
But now, BYOD programs are starting to overstay their welcome. More and more, businesses are shifting to corporate owned, personally enabled (COPE) programs.
If you want to realize cost savings and maintain workforce productivity, you need to solve the employee experience challenge and optimize device life cycles in COPE policies.
Why BYOD Is Falling Out of Favor
The promised cost savings from BYOD programs may have been overstated. While you don’t have to invest in the equipment, you can’t just let all of those employee-owned devices go unmonitored.
Because employees are mixing personal usage and business productivity on one device, there’s an inevitable security concern that comes with BYOD programs. Especially when businesses aren’t prepared to monitor all devices across the network, file sharing and access controls can put sensitive data at risk.
Both of these reasons are pushing business leaders away from BYOD toward the increased control that comes with COPE programs. Just by owning the devices that your employees use, you can maximize security and access to protect network operations and sensitive data.
Unless you’re in a highly-regulated industry or have stricter security standards than the average organization, employee-owned devices will continue to pop up across your network. However, a well-managed COPE model can create the perfect balance of workforce productivity, device control, and network security.
But shifting to a COPE model isn’t a magic bullet for mobile devices in your organization. Small mistakes can diminish employee experiences and drive up costs.
How Trade-In Programs Support COPE Success
Amongst mobile device policies, COPE approaches come with the highest hardware costs and slowest deployment times.
And because of these disadvantages, business leaders will make the mistake of holding onto devices as long as they’re working. While people are keeping their smartphones for longer periods of time, you’re hurting employee productivity and experience if you’re forcing the workforce to use outdated devices that are nearing end of support.
In theory, keeping the same devices in rotation for your COPE program would help maintain cost efficiency. But the reality is that if you leverage a proper trade-in program as part of a COPE policy, you’ll be able to maintain cost efficiency while maximizing the employee experience.
However, there’s more to a COPE trade-in program than simply collecting devices in the office, shipping them off to a carrier, and swapping in new devices. If you want to maximize both cost efficiency and employee satisfaction, you need:
Trade-In Value Optimization: Mobile devices depreciate in value the moment they’re purchased. The key to cost efficiency in your COPE program is to optimize trade-in value so you can offset the price of new devices as much as possible. When your trade-in partner has advanced analytics, you’ll have the insights necessary to balance depreciating costs with trade-in value.
Omni-Channel Device Collection: One challenge of COPE employee experience is giving the workforce easy ways to trade devices in. Not every employee can turn the device in at your headquarters. With remote options for shipping trade-in devices, you can streamline the process of getting upgraded equipment in the hands of employees.
Guaranteed Data Security: Factory resets aren’t enough to guarantee data security across your inventory of mobile devices. And even if they were, asking employees to conduct these resets before turning in a device opens you up to human error and security vulnerabilities. Trade-in technology and operations must have advanced data sanitization processes that are R2 certified to ensure you’re meeting security and compliance requirements.
If employees are feeling the weight of COPE management and trade-in processes, you risk diminishing their experiences. Employees shouldn’t even notice that devices are corporate owned or experience friction when upgrading equipment.
While COPE programs are meant to maximize mobile device security and control, frustrating employee experiences can derail those benefits. When COPE devices frustrate your workforce, many employees will switch to their personal devices when possible, opening your business up to security risks and creating gaps in your management processes. This is why employee experience plays such a crucial role in COPE success.
Turning COPE management and device trade-ins into seamless operations may seem easier said than done. But we’ve been helping make these processes as simple as possible for years.If you want to learn more about implementing a strong business trade-in program as part of a COPE policy, contact us today and find out how.