HYLA Blog

Promotions: December 2017

Posted by Kevin Kruse on Jan 15, 2018 12:18:05 PM
2 Smartphones stacked together

 

The holidays were in full swing in December, but did promotions follow with a gift or a lump of coal?

Verizon

  • December continued with the November promotion for $300 off an iPhone with a “selected” trade-in. A $300 discount was also offered on the Google Pixel 2 and Google Pixel 2 XL, but with no trade-in required, plus 50% off a Google Home. Verizon offered 50% off accessories for the Samsung Galaxy S8, Motorola Moto Z2 Force, and Samsung Note 8. Verizon also offered a free Asus ZenFone V Live, if anyone switched to Verizon and added a new line.

  • By the middle of the month, Verizon dropped the 50% discount for the Google Home and the accessory discount; but the Asus ZenFone V Live was still free.

  • For the end of the year, Verizon continued the $300 off promotions and free ZenFone without adding any new promotions before the new year.

AT&T

  • The month began with a buy-one-get-one (BOGO) free deal on the Apple iPhone 8 and 8 Plus; LG V30, G6, and X Venture; and Samsung Galaxy S8, S8 Active, S8+, and Note8. The Moto Z2 Force Edition was added to the BOGO offer. The LG K20 was offered for free when starting a new line with AT&T Next.

  • In the middle of December, AT&T changed up a few offers and added new ones. The LG K20 was still free with a new Next line of service. The Galaxy Note8 had $300 in credits with the trade-in of an eligible smartphone. The LG V30, G6, and X Venture BOGO promotion had changed to buy a LG V30 and get a V30, G6, or X Venture, which was a little more flexible. The Samsung promotion was updated to a BOGO deal for just the Samsung S8.

  • AT&T stayed the course with these promotions into the new year.

Sprint

  • Sprint began the month by offering 50% off lease payments for the Samsung Galaxy 8, 8 Plus, and Note8 and continued the $350 off an iPhone 8 and X with a trade-in deal. Sprint had their own BOGO deal for the iPhone 7 and 7 Plus based on an 18-month lease. The BOGO lease program also included the LG V30+. The Motorola Moto Z2 Force was offered on lease at 50% off.

  • By the middle of December, the $350 offer on the iPhone and iPhone X had been reduced to $300, but Sprint brought back the offer for free unlimited service for a year when switching from Verizon. The other promotions continued through this time period.

  • By the end of the month, Sprint was offering a BOGO deal on the iPhone 8 and 8 Plus, or the previous offer of $300 off when trading in. The 50% off a lease payment on a Samsung Galaxy 8, 8 Plus, or Note8 was resurrected from the beginning of the month.

T-Mobile

  • T-Mobile continued the BOGO free promotions on the following models: LG G6, V20, V30, and V30+; Samsung S8 and S8 Plus; and the iPhone 8 64GB. The iPhone 7 was offered at $149 off and the Galaxy S7 was $96 off. These offers continued through Christmas and the end of the year.

Best Buy

  • Best Buy provided the carriers’ offers plus some special offers only at Best Buy. The best discounts on an unlocked phone was $200 off the Essential Phone and $100 of the LG G6, Sony Xperia XZ, BlackBerry Keyone, and Huawei Mate 9. For Christmas week, they offered a $250 Best Buy gift card on the iPhone X with trade-in for Verizon, AT&T, and Sprint. For the Samsung S8, S8+, and Note8, Best Buy had the carrier-offered promotion plus, if an unlocked phone was purchased, a $100 Best Buy gift card and a free wireless charging pad. The Moto Z2 Force was $350 off with a free  MotoMod projector through Verizon, AT&T, and Sprint. The iPhone 7 and 7 Plus were $200 off through the same three carriers.

The Grinch didn’t steal Christmas for smartphone promotions as carriers continued or expanded their offers from November. Sprint once again, if only for a short time, enticed Verizon customers to switch to Sprint with a year of free service. Best Buy had additional promotions beyond the carriers’ promotions the week of Christmas. No lumps of coal in our stockings this year.

Millennial taking picture with iPhone inside of an Analytics Paper call to action.

Topics: Device Trade-in Solutions

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