HYLA Blog

Beyond Device Data: Maximizing Trade-In Programs with Business Insights

Posted by Scott Bruce on Jul 16, 2019 9:00:00 AM

As consumers continue to hold onto their devices for longer periods of time, it’s more important than ever to build out a comprehensive data analytics program. But if you’ve been running a mobile device trade-in program for years, you already know how data can help you grow your program.

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Topics: Analytics, Device Trade-in Solutions

How Trade-In Experiences Can Boost Satisfaction Scores

Posted by Scott Bruce on May 22, 2019 9:03:02 AM

Carriers and mobile device retailers aren’t immune to general trends in consumer behavior and customer experience. Like in any other industry, the mobile device industry has to embrace an increasingly digital buyer’s journey. What used to be exclusively a brick-and-mortar process has evolved into an omnichannel experience that spans desktop websites, apps, mobile sites, and more.

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Topics: Analytics, Device Trade-in Solutions

How Data Analytics Can Improve Your Mobile Trade-In Program

Posted by Kevin Kruse on Apr 17, 2019 9:00:00 AM

Now that equipment installment plans (EIPs) have become the predominant way for consumers to buy new mobile devices, consumers are holding on to their devices much longer.  As a result, analytics play an ever-increasing role in understanding how to entice trade-ins and price them when they come in to maximize the value of both the device and customer relationship.

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Topics: Analytics

Pre-owned devices and rising prices: HYLA Mobile talks smartphones at MWC 2018

Posted by Biju Nair on Feb 22, 2018 3:33:06 PM

In the mobile and telecoms industry, February is dedicated to one thing—Mobile World Congress (MWC). As the world’s largest event for the mobile industry, attracting over 100,000 attendees and more than 2,300 exhibitors, MWC is an event that simply cannot be missed.

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Topics: Analytics

Transforming the Retail Market with Mobile Trade-in Technology

Posted by Karl Medina on Jul 9, 2017 6:11:33 AM

For nearly a decade, Big Box Retailers like Best Buy and Walmart have been aggressively pursuing mobile phone sales. At this point, smartphones make up a significant portion of revenue.

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Topics: Analytics, Omni-Channel Device Collection

How to Stop Mobile Device Trade-in Fraud Before It Hurts Your Business

Posted by Dave Ronis on May 14, 2017 10:38:00 AM

It seems like everyone has had "that" friend at some point in their lives. The one who stretches the limits of a “friends and family” discount at their place of work.

We might think this is harmless enough—after all, will a company really notice such a minor exception to the rule?

But no matter how you look at it, this is a form of fraud.

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Topics: Analytics, Omni-Channel Device Collection

How to Boost Sales of Pre-Owned Mobile Phones with Data Analytics

Posted by Chintan Shah on Apr 5, 2017 12:57:42 AM

With consumers trading-in their mobile devices more frequently when they purchase new ones, wireless carriers, retailers and OEMs have taken notice and started to include the sale of pre-owned devices in their promotional efforts.

For customers to qualify for some of the best deals for new devices, they must know how to trade-in their old devices.

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Topics: Analytics, Device Processing and Liquidation

Are Renewed Smartphones the Most Powerful IoT Devices?

Posted by Sanida Bratt on Apr 4, 2017 2:49:38 AM

The Internet of Things (IoT) ecosystem of devices, both new and refurbished, has enabled communities, business and consumers to digitally integrate all aspects of their life and work functions.

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Topics: Analytics, Omni-Channel Device Collection

Why Smartwatch Trade-in Programs Should Be on Your Radar

Posted by Sanida Bratt on Jan 31, 2017 10:00:00 AM

When the Apple Watch was rolled out in April 2015, it seemed almost everyone had to own one.

It quickly became, at the time, the best-selling wearable device and earned rave reviews for its appeal as a fashion accessory.

More than a year later, sales have slipped but demand remains steady, drumming up anticipation that Apple will unveil a new version of the watch.

Soon, the original Apple Watch will be the “old” version and consumers will look to upgrade and get value for the first model.

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Topics: Analytics, Omni-Channel Device Collection

6 KPIs to Analyze for a Successful Mobile Trade-in Program

Posted by Chintan Shah on Nov 21, 2016 8:03:35 AM

A mobile device trade-in program isn’t a mysterious operation that should be analyzed with guesswork or even trepidation. Such a program can indeed be scrutinized like any other transactional business process. 

Surely, your business has all the angles down when reviewing other types of store sales, expenses, employee performance and other key performance indicators (KPI).

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Topics: Analytics, Omni-Channel Device Collection

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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