When you think of a used smartphone, you probably picture a mobile collecting dust in the back of a drawer. Something that is only brought back to life to tide you over when your current device is broken or lost, or as a hand-me-down to a friend or relative in need. But used smartphones shouldn’t just be destined for the drawer.
April is Earth Month, but a concerted effort on recycling mobile devices would make every month Earth Month.
In the coming years, the vast majority of your employees will go mobile (if they haven’t already). IDC research found that the mobile workforce will grow to over 105 million people by 2020—over 70% of U.S. employees.
Every quarter we compile data about the mobile device trade-in market. We look at the most-traded devices, the phones with the highest trade-in value, the money returned to consumers over the quarter, and more.
It seems like we’re just now starting to see the impact Apple’s iPhone 7 release has had on the secondary smartphone market. And yet, the latest-and-greatest iPhone is coming quickly.
Details about the iPhone 8 are still unclear, but it’s never too early to predict how the secondary market will react to the Q4 influx of used devices and trade-ins.
On April 22nd, we celebrated the 47th annual Earth Day with the rest of the world. The modern environmental movement that started in 1970 has never been more relevant than it is today—especially as the volume of electronics in the world increases exponentially.
With consumers trading-in their mobile devices more frequently when they purchase new ones, wireless carriers, retailers and OEMs have taken notice and started to include the sale of pre-owned devices in their promotional efforts.
For customers to qualify for some of the best deals for new devices, they must know how to trade-in their old devices.
I remember the last time I went in to buy a new mobile phone at a carrier store—the store was small, located in an outdoor mall.
Inside, there were three sales reps helping different customers and a few groups of people ahead of me, in line. It took about 20 minutes, for which I browsed in the crowded store, until someone was able to help me.
Capturing a consumer’s attention is never easy. What's even harder—is to convince them to try something they haven’t even thought about.
That’s the battle retailers and carriers face as they try to convince consumers of the value of trading in used mobile devices.
A majority of consumers in the U.S., Australia and other countries, have been slow to embrace mobile buyback solutions and trade-in programs, and these devices end up forgotten in drawers or at the bottom of landfills, all over the world.
Smartphones have become a near-universal extension of ourselves. In the United States, mobile penetration rates are nearing 80%, and about half of Americans have cut the cord entirely, solely functioning on their mobile phones.