HYLA Blog

Promotions: December 2017

Posted by Kevin Kruse on Jan 15, 2018 12:18:05 PM
2 Smartphones stacked together

 

The holidays were in full swing in December, but did promotions follow with a gift or a lump of coal?

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Topics: Device Trade-in Solutions

Education on device trade-ins: What we’ve learned from the iPhone 8

Posted by Dave Ronis on Jan 5, 2018 10:38:18 AM

As with every Apple launch, the levels of hype built up around the iPhone 8 were at an all-time high. 10 years on from when the first iPhone caused a stir in the smartphone market, consumers were expecting a device that would put their current one to shame. It didn’t.

2018 Q1 HYLA Blog 1- Education on device trade-ins- What we’ve learned from the iPhone 8.jpeg

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Topics: Device Trade-in Solutions

Promotions: November 2017

Posted by Kevin Kruse on Dec 15, 2017 10:20:21 AM

November began with much fanfare with the Apple launch of the iPhone X, but the rest of the month also brought big cell phone promotions for Black Friday and Cyber Monday.

Various Smartphones stacked on top of each other

 

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Topics: Device Trade-in Solutions

Promotions: October 2017

Posted by Kevin Kruse on Nov 27, 2017 11:55:28 AM

Promotions are a major marketing tool used by carriers and retailers to entice customers to buy or upgrade their mobile device. Let’s look at how the promotions stacked up for the month of October.

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Topics: Device Trade-in Solutions

Sustainable Practice in Telecoms: Developing a Model Where Everyone Wins

Posted by Biju Nair on Nov 8, 2017 11:04:31 AM

For the past decade, the mobile industry has been aware of its responsibility to drive green and sustainable working practices. Historically, the fact remains that a focus on sustainable and environmentally friendly practices has not always been conducive to delivering healthy profits.

A smartphone taking a picture of a beautiful sunset which has been hopefully kept through Sustainable Practice in Telecoms

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Topics: Device Trade-in Solutions

Q3 2017 Mobile Device Trade-in Data -- iPhones Continue to Hold Value

Posted by Sanida Bratt on Oct 26, 2017 9:57:47 AM

Mobile Trade In.jpg

Every quarter we analyze and compile data about the mobile device trade-in market. We look at devices with the highest trade-in volume, the highest trade-in value, the money returned to U.S. consumers over the quarter, and more. While it’s typical to have a certain degree of consistency each quarter, the data continues to serve as a baseline with which to examine the impact of industry trends that come and go. Considering the recent launch of the iPhone 8, and imminent iPhone X availability as well as the recent launch of Google Pixel 2, let’s take a closer look at the Q3 2017.

 

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Topics: Device Trade-in Solutions

3 Reasons to Love Right to Repair - And What Will Make It Work

Posted by Mike Leach on Sep 25, 2017 9:00:00 AM

Broken phone with sustainable right to repair options.

Even though the iPhone is only coming up on its 10th birthday, the impact they’ve had on our lives makes it seem like these pocket-sized supercomputers are much older. But the impact goes far beyond our personal lives. Smartphones have impacted legislative discussions in the past and a new movement is making sure it happens once again.

The Right to Repair movement is calling for OEMs to provide more open access to education and parts for device repairs.

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Topics: Device Trade-in Solutions

The Device That Changed Our Lives: 10 Years of the iPhone

Posted by Biju Nair on Sep 21, 2017 9:00:00 AM

Image of iphone mosaic throughout the years.It’s hard to believe that Apple launched its first iPhone 10 years ago.  It was a device that came along and completely changed the game for the mobile and technology industry. At a time of Nokia N95s, Motorola RAZRs and for the business-minded folk, the BlackBerry Curve, no one could have predicted just how much the iPhone would, or could, change our lives.

The iPhone has taken the humble mobile phone to a whole new level – we’ve gone from a device that was designed for mainly texting and calling, to a mini-computer in our pockets. One that allows us to manage our bank accounts, control the heating in our homes, listen to our favorite tunes and to pay for just about anything. And that’s without the social media phenomena of Snapchatting, Tweeting, and Instagramming that leads so many of us to take pictures of our food before we eat it.

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Topics: Device Trade-in Solutions

The Big Reveal: How Will The New Apple iPhone Devices Impact the Secondary Market?

Posted by Biju Nair on Sep 11, 2017 3:50:38 PM

iphone-8-sign.jpgRumors have been circling for months about what Apple’s newest device will look like, and whether it will live up to the ‘biggest upgrade in years’ hype. All will be revealed on September 12th at Apple’s ‘Special Event’. While nothing is confirmed yet, rumor has it that Apple will be launching a premium device, the iPhone X, the iPhone 8 and 8 Plus, as well as the iPhone 7S and 7S Plus.

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Topics: Device Trade-in Solutions

Celebrating 10 Years of iPhone Trade-ins

Posted by Scott Bruce on Aug 24, 2017 9:00:00 AM

Happy Anniversary iPhoneEven if you spent the better part of your life without an iPhone, it’s pretty hard to imagine the pre-iPhone days. Can you believe we’re coming up on the 10th anniversary of Apple’s hallmark device?

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Topics: Device Trade-in Solutions

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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