HYLA Blog

Gary Cherner

Senior Vice President of Business Development at HYLA Mobile
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Recent Posts

How is Gen Z Affecting the Mobile Market?

Posted by Gary Cherner on Nov 13, 2019 9:00:00 AM

The first smartphones began coming out back in 2007, over 10 years ago. The first people who bought smartphones then were generally in their 20s or 30s – but now a new generation is buying the first phones of their own. They have a different set of tastes and values, as well as a generally different income level. Are any of these people willing or able to purchase a brand-new iPhone 11 for over $1000 USD?

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Topics: Device Trade-in Solutions

How 5G devices are changing the game

Posted by Gary Cherner on Aug 13, 2019 9:00:00 AM

The gaming industry embodies the digital age, captivating the world with entertainment through electronic devices—and it’s fair to say the industry has played its cards right, continually staying up to date with the latest technology. 

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Topics: Device Trade-in Solutions, 5G

How can we encourage customers to buy a new device?

Posted by Gary Cherner on Jun 4, 2019 9:00:00 AM

At the start of 2019, the industry saw OEMs such as Apple attribute declines in revenue and smartphone sales to heating tensions with China, as well as to the broader economic slowdown. Samsung also forecasted a drop-in profits due to declining mobile sales in China and because of “intensified competition”. But it seems that the slowdown in global smartphone sales cannot be solely blamed on China – demand doesn’t seem to be strong in developed markets, either.

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Topics: Device Trade-in Solutions

Will the pre-5G device hype be enough to boost mobile trade-ins in 2019?

Posted by Gary Cherner on Mar 11, 2019 7:00:06 AM

The industry is set to welcome the first 5G smartphones into the market this year with most manufacturers planning to launch the new models early in the year. AT&T has announced it will add a Samsung smartphone to its 5G device collection, with Verizon doing the same. We can also expect to see 5G-ready devices from the likes of LG and OnePlus early on in 2019.

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Topics: Device Trade-in Solutions

Mobile Device Trade-Ins: How telcos can differentiate in the crowded quad play market

Posted by Gary Cherner on Jan 10, 2019 9:00:00 AM

Today, telecom operators aren’t just connectivity providers—the advent of quad play services means that along with internet access and wireless services, they’re also providing TV and mobile phone offerings.

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Topics: Device Trade-in Solutions

Don’t Limit Your Mobile Device Trade-In Options

Posted by Gary Cherner on Dec 11, 2018 10:12:22 AM

The average consumer will keep a smartphone for nearly 3 years before upgrading to a new device. But that still means that you’re investing hundreds of (or even more than a thousand) dollars in new devices every few years. Even with lease programs and equipment installment plans, that’s a significant cost.

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Topics: Device Trade-in Solutions

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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