Now that equipment installment plans (EIPs) have become the predominant way for consumers to buy new mobile devices, consumers are holding on to their devices much longer.  As a result, analytics play an ever-increasing role in understanding how to entice trade-ins and price them when they come in to maximize the value of both the device and customer relationship.

Looking at the shortest month of the year, did the promotions come up short?

A new year and new promotions for January 2018.

The secret is out: The refurbished mobile device market, was predicted to grow to a $14 billion dollar industry by 2017, and here in 2018 we anticipate continued success.

As small business owners, franchises, and big box stores alike scramble to grab their piece of this revenue, our expert team at HYLA Mobile is watching the buying and selling frenzy all play out on our analytics dashboard.

The holidays were in full swing in December, but did promotions follow with a gift or a lump of coal?

November began with much fanfare with the Apple launch of the iPhone X, but the rest of the month also brought big cell phone promotions for Black Friday and Cyber Monday.

Promotions are a major marketing tool used by carriers and retailers to entice customers to buy or upgrade their mobile device. Let’s look at how the promotions stacked up for the month of October.