On September 14^th,  Apple unveiled their latest lineup of iPhone devices along with new iPads and Watches. The launch saw Apple release four versions of the iPhone 13 and they are expected to hit shelves later this month with prices starting at $699. 

Many features have been updated in the iPhone 13. Key ones that stood out mattering most to consumers include longer battery life with approximately an extra daily 1.5 to 2.5 hours, more powerful processors, and camera/video improvements.  And of course, much like with the introduction of the iPhone 12, 5G is front and center as it enables a heightened user experience through more reliable internet connections, faster downloads of video, and improved streaming. 

Trade-in promotions are a key part of the iPhone 13 launch further contributing to the 5G supercycle.

Apple’s recent iPhone 12 event was significant for the smartphone and secondary device market—and not just because Apple launched its first set of 5G devices—but because of the focus Apple placed on trade-ins. In fact, it was the only ancillary offering that was mentioned at any point during the event. 

We’re living through difficult times right now. From social distancing to self-isolation, quarantining, wearing masks, using gloves while grocery shopping, and what seems like new videos daily to watch on how to wash your hands, people are doing anything and everything to stay safe. The COVID-19 pandemic has germ awareness top of mind as we are all embracing the importance of taking every possible precaution to help reduce the spread of infection and remain healthy.

For nearly 50 years, we’ve come together as a global community to celebrate Earth Day. It may not seem like much, but it’s at least one day when we can unglue ourselves from our electronic devices and focus more on the environment.