HYLA Blog

Scott Bruce

National Sales Director at HYLA Mobile
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Recent Posts

Telecom Carrier Stores are Beginning to Reopen – Now What?

Posted by Scott Bruce on May 28, 2020 8:00:00 AM

As of this writing, the pandemic situation may be starting to look up a little. This has prompted many states to gradually relax their social distancing guidelines, allowing certain businesses – including carrier stores – to reopen.

On its face, this seems like good news for the telecom industry, especially since the vast majority of smartphone sales happen to take place during face-to-face retail transactions. The problem emerges when you consider that even though states and governors are bullish about restarting the economy, the public is understandably wary about returning to in-person commerce.

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Topics: Device Trade-in Solutions

Encouraging Online Device Sales (Because That’s the Only Game in Town)

Posted by Scott Bruce on May 19, 2020 9:00:00 AM

When we started planning this blog, we’d intended to offer some generalized advice about promoting online sales of mobile devices. While online is a vastly important channel for carriers, OEMs and retailers, it still only a small percentage of total new smartphone sales. The vast majority of phones were still sold in retail stores.

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Topics: Device Trade-in Solutions

Essential Tips for Identifying Smartphone Damage

Posted by Scott Bruce on May 18, 2020 10:05:00 AM


The unresponsive touchscreen, a flash of light and then the black screen: all things a mobile phone owner has experienced at the death of a device.

Those little signs of a phone losing life fill any technology addict with utter despair as they swing between “I hope it just run out of battery” to the realization they might have to replace it.

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Topics: Omni-Channel Device Collection

Protecting Data Privacy during Device Trade-Ins

Posted by Scott Bruce on Mar 25, 2020 9:00:00 AM

Customers are hanging onto their phones longer than ever, with the average consumer now waiting about 3 years before trading in their phones. What this means is that when a user finally does trade in their phone, it's hard drive potentially contains more information than ever – information that could be used to steal customer identities or commit other data crimes. Smartphone trade-ins might be a valuable source of revenue, but how can carrier, retailers and OEMs protect customer privacy?

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Topics: Device Trade-in Solutions

Making the leap to 5G

Posted by Scott Bruce on Mar 3, 2020 9:00:00 AM

5G is now a commercial reality in many countries around the world. We are also at a global tipping point – the number of 5G devices being purchased and activated is set to accelerate dramatically. Ericsson predicted that 13 million 5G devices would have been shipped by the end of 2019 – and will increase to a staggering 160 million units by the end of 2020.

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Topics: 5G

4 Ways to Grow Mobile Retail Sales

Posted by Scott Bruce on Jan 21, 2020 9:00:00 AM

It’s difficult to understand how many smartphones are purchased online versus how many are purchased in brick-and-mortar stores. However, it’s easy to infer based on two other statistics. First, global demand for smartphones is slowing, and secondly, retail and electronics sales have also shown a sharp decline as of October 2019.

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Topics: Analytics, Device Trade-in Solutions

CES 2020 Preview: Getting to the Core of 5G Hype

Posted by Scott Bruce on Dec 23, 2019 8:00:00 AM

Over the last couple of years, CES has been a central hub for all-things 5G. The hype has been building for years and as we approach CES 2020, you can be sure that there will be no shortage of 5G news once again.

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Topics: Device Trade-in Solutions, 5G

Mobile Devices: The Holiday Gifts That Keep on Giving

Posted by Scott Bruce on Dec 19, 2019 9:00:00 AM

The holiday season truly is the most wonderful time of the year for the mobile device industry. During the holiday shopping season, consumers are more likely to upgrade to the latest smartphone models—and carriers, OEMs, and retailers are right there with creative promotions to make it easier.

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Topics: Device Trade-in Solutions

On a Budget? Here’s How to Upgrade Your Mobile Device

Posted by Scott Bruce on Nov 19, 2019 9:00:00 AM

The cost of a flagship mobile device is creeping slowly upwards. First, phone contracts changed – the apparent price of a flagship phone went from $200 USD to around $600. Then, people started hanging on to their new phones for longer – demand went down. On average, people used to get a new phone every 2 years or so, but the average jumped to 3.04 years this past quarter and will continue to rise. 

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Topics: Device Trade-in Solutions

Why Device Protection Should be a Win-Win for You and Consumers

Posted by Scott Bruce on Sep 25, 2019 10:53:40 AM

We spend a lot of time talking about how to optimize the performance of mobile device trade-in programs. For the most part, these conversations come down to two sides—the backend operations and the customer experience. Having the technology to support a trade-in program is a great first step. Next, you have to find ways to generate the most value from device trade-ins.

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Topics: Device Trade-in Solutions

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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