The holiday season truly is the most wonderful time of the year for the mobile device industry. During the holiday shopping season, consumers are more likely to upgrade to the latest smartphone models—and carriers, OEMs, and retailers are right there with creative promotions to make it easier.
Recent Posts
Mobile Devices: The Holiday Gifts That Keep on Giving
Topics: Device Trade-in Solutions
On a Budget? Here’s How to Upgrade Your Mobile Device
The cost of a flagship mobile device is creeping slowly upwards. First, phone contracts changed – the apparent price of a flagship phone went from $200 USD to around $600. Then, people started hanging on to their new phones for longer – demand went down. On average, people used to get a new phone every 2 years or so, but the average jumped to 3.04 years this past quarter and will continue to rise.
Topics: Device Trade-in Solutions
Why Device Protection Should be a Win-Win for You and Consumers
We spend a lot of time talking about how to optimize the performance of mobile device trade-in programs. For the most part, these conversations come down to two sides—the backend operations and the customer experience. Having the technology to support a trade-in program is a great first step. Next, you have to find ways to generate the most value from device trade-ins.
Topics: Device Trade-in Solutions
It’s the Most Wonderful Time of the Year (for Carriers, Retailers & OEMs)
Way back in 1963, Andy Williams released his song “It’s the Most Wonderful Time of the Year” on a Christmas album. And undeniably, the vast majority of people connect this phrase to the holiday season. But for mobile device carriers and retailers, the most wonderful time of the year starts a few months earlier.
Topics: Device Trade-in Solutions
Behind the Scenes Integration: The Secret to Better Trade-In Experiences
When it comes to in-store customer experiences, carriers and retailers are often most concerned with what’s on the surface. Over 75% of companies say they lose customers due to issues with wait times.
Topics: Device Trade-in Solutions
Beyond Device Data: Maximizing Trade-In Programs with Business Insights
As consumers continue to hold onto their devices for longer periods of time, it’s more important than ever to build out a comprehensive data analytics program. But if you’ve been running a mobile device trade-in program for years, you already know how data can help you grow your program.
Topics: Analytics, Device Trade-in Solutions
How Trade-In Experiences Can Boost Satisfaction Scores
Carriers and mobile device retailers aren’t immune to general trends in consumer behavior and customer experience. Like in any other industry, the mobile device industry has to embrace an increasingly digital buyer’s journey. What used to be exclusively a brick-and-mortar process has evolved into an omnichannel experience that spans desktop websites, apps, mobile sites, and more.
Topics: Analytics, Device Trade-in Solutions
Two Ways to Apply Your Next Mobile Device Trade-In Credit
By now, no consumer should be tossing their old mobile devices in drawers when it comes time to upgrade. Not only is it an environmental concern, but you’re also leaving significant amounts of money on the table if you neglect trade-in programs.
Topics: Device Trade-in Solutions
Don’t Let Mobile Device Trade-In Fraud Damage Your Business
In 2018, the global cost of fraud exceeded $3 trillion. There are countless types of fraud that contribute to these losses, including identity theft, telemarketing scams, insurance fraud, and so many more.
Topics: Device Trade-in Solutions
Employee Experience: The Pitfall of Your Device Policies
Five or ten years ago, the thought that employees would use their personal iPhones and Android devices for work was enough to terrify business leaders. And yet, the rise of bring your own device (BYOD) policies was inevitable.
Topics: Device Trade-in Solutions