HYLA Mobile: Adapting to Change

Posted by Marketing Hyla Mobile on Oct 10, 2014 3:20:00 PM

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HYLA Mobile had a big month this September, as did the mobile technology industry as a whole. In a single month, we had 1.6 million mobile phone trade-ins – a historic milestone, and a 75% year-over-year increase.

Those of you who know us know us well, because we provide the systems that support your carrier’s trade-in and reuse operations. It’s an idea Ron LeMay and I came up with and transformed into a thriving business model back in 2009. After years of working in the technology and retail industries, we both came to the realization (with growing incredulity) that all of the great mobile technology being created was largely being discarded. And, when we projected out that cumulative environmental impact, clearly something needed to change.

In addition, there was a huge missed economic opportunity, because those phones still held a lot of value – for the original phone owner, for the carriers who were subsidizing the phones up front, and for the many individuals who could benefit from having access to an affordable advanced technology.

Fast forward to present day, and HYLA Mobile, formerly eRecyclingCorps, is one of the world’s leading providers of mobile device trade-in and reuse solutions. We take your old device, that would otherwise be tossed in a drawer or added to the growing pile of e-waste that has accumulated around the world, and give it a new life. And we do so in a way that protects phone owners’ privacy and that delivers a high quality, cleared phone to new users. We operate in seven countries, and in just over five years we have collected over 26 million phones. The promise of our new HYLA Mobile brand perfectly articulates our biggest dreams and aspirations when it comes to giving mobile technology a second life. Learn more at Why HYLA.

What we do becomes more important every day – especially when you consider the fact that current global predictions are that in 2014 alone, 1.895 BILLION new mobile devices will be sold, and 1.096 BILLION mobile phones will no longer be used. Add to that the recent activity around the launch of the iPhone 6 and 6 Plus, for which Apple sold over 10 million new iPhones in just its first weekend on the market. In other words, mobile device trade-in needs to be a regular part of mobile commerce – for customers and any company in the business of selling mobile technology.

This rapid technology drive calls for trade-in models that can shift at the blink of an eye, in order to meet the needs of the businesses supporting trade-in and the customers buying those used phones. That’s where having the knowledge we’ve gleaned from over 26 million trade-ins comes in handy, so we can adapt our programs to reflect real-time information about the trade-in market. Why is this important? Because we are in it to win it. We want trade-in to become the norm – so much so that people in established markets no longer consider traded-in phones “used”, they just see them as a more affordable, high quality option; and people in emerging markets are able to take advantage of a technology that had for so long seemed unattainable.

As we all know, the only constant in the mobile industry is change. With change comes opportunity for those who understand evolution and can adapt. So, we are creating this conversation space in the spirit of innovation. We want to use this space to …

  • Share big thoughts on what’s happening in the mobile industry and sustainability;
  • Be aspirational about the expanding trade-in market and its global impact on connectivity;
  • Create connections with our peers and fellow inventors in this industry; and
  • Ultimately help create billions of connections for those individuals who do not yet have the opportunity to access life-changing information through a smartphone. Because that’s what this is all about, after all.

Join us.

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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