How can we encourage customers to buy a new device?

Posted by Gary Cherner on Jun 4, 2019 9:00:00 AM

At the start of 2019, the industry saw OEMs such as Apple attribute declines in revenue and smartphone sales to heating tensions with China, as well as to the broader economic slowdown. Samsung also forecasted a drop-in profits due to declining mobile sales in China and because of “intensified competition”. But it seems that the slowdown in global smartphone sales cannot be solely blamed on China – demand doesn’t seem to be strong in developed markets, either.

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Topics: Device Trade-in Solutions

How Trade-In Experiences Can Boost Satisfaction Scores

Posted by Scott Bruce on May 22, 2019 9:03:02 AM

Carriers and mobile device retailers aren’t immune to general trends in consumer behavior and customer experience. Like in any other industry, the mobile device industry has to embrace an increasingly digital buyer’s journey. What used to be exclusively a brick-and-mortar process has evolved into an omnichannel experience that spans desktop websites, apps, mobile sites, and more.

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Topics: Analytics, Device Trade-in Solutions

Two Ways to Apply Your Next Mobile Device Trade-In Credit

Posted by Scott Bruce on May 15, 2019 12:51:00 PM

By now, no consumer should be tossing their old mobile devices in drawers when it comes time to upgrade. Not only is it an environmental concern, but you’re also leaving significant amounts of money on the table if you neglect trade-in programs.

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Topics: Device Trade-in Solutions

Can Xiaomi hold its own in the Indian pre-owned market?

Posted by Biju Nair on May 7, 2019 9:00:00 AM

Estimated to be worth $17 billion, the global secondary device market continues to grow. Counterpoint Research reported that worldwide sales of refurbished smartphones were at 140 million units in 2018. Though this was just a 1% growth over 2017, India realized a 14% growth of pre-owned device sales equalling 14 million units.

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Topics: TechTalk

Q1 2019 Mobile Trade-In Data: Secondary Market Stays Strong

Posted by Linda Serges on Apr 29, 2019 10:50:29 AM

Every quarter, we analyze the millions of data points we’ve acquired and filtered from the mobile device trade-in market. Our research examines data points about the most-traded devices around the world, the devices with the highest trade-in values, the total amount of money returned to consumers in the United States, the average value of traded devices, and more.

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Topics: Device Trade-in Solutions

Reducing e-Waste: The Many Benefits of Extended Mobile Device Lifecycles

Posted by Linda Serges on Apr 22, 2019 8:30:00 AM

What happens to your old mobile device when you’re ready for an upgrade? In the past, most consumers would toss old devices in a drawer or throw them in the trash.

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Topics: Recycling

How Data Analytics Can Improve Your Mobile Trade-In Program

Posted by Kevin Kruse on Apr 17, 2019 9:00:00 AM

Now that equipment installment plans (EIPs) have become the predominant way for consumers to buy new mobile devices, consumers are holding on to their devices much longer.  As a result, analytics play an ever-increasing role in understanding how to entice trade-ins and price them when they come in to maximize the value of both the device and customer relationship.

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Topics: Analytics

Don’t Let Mobile Device Trade-In Fraud Damage Your Business

Posted by Scott Bruce on Apr 2, 2019 9:00:00 AM

In 2018, the global cost of fraud exceeded $3 trillion. There are countless types of fraud that contribute to these losses, including identity theft, telemarketing scams, insurance fraud, and so many more.

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Topics: Device Trade-in Solutions

Can Foldable Phones Save the Mobile Industry?

Posted by Biju Nair on Mar 25, 2019 9:00:00 AM

After months of planning and preparation, Mobile World Congress (MWC) now seems like a distant memory. With headlines and column inches over the past few months full of talk of 5G, 5G trials and 5G firsts, it comes as no surprise that the big focus for this year’s show was on the next generation of cellular technology.

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Topics: Device Trade-in Solutions, Sustainability

Will the pre-5G device hype be enough to boost mobile trade-ins in 2019?

Posted by Gary Cherner on Mar 11, 2019 7:00:06 AM

The industry is set to welcome the first 5G smartphones into the market this year with most manufacturers planning to launch the new models early in the year. AT&T has announced it will add a Samsung smartphone to its 5G device collection, with Verizon doing the same. We can also expect to see 5G-ready devices from the likes of LG and OnePlus early on in 2019.

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Topics: Device Trade-in Solutions

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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