Smart(er) Phone Protection for Pre-owned Devices

Posted by Joe Settimi on Sep 29, 2020 9:00:00 AM
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Spilled Water On Smart PhoneHYLA’s mobile device protection business, Lori®, continues to grow with consumers and partners alike. For those unfamiliar with Lori, it expands on the mobile device protection offerings available in the US, which are generally only available for purchase at point of sale or within 30 days of device activation and provide a one-size-fits-all approach. However, Lori allows consumers to purchase plans for pre-owned devices at any time through a simple and engaging digital experience. 

The demand for greater customization

During the coronavirus pandemic, our smartphones have played an incredibly important role in helping us to stay in touch with friends, family and loved ones. If anything, these devices are even more crucial than ever before.

And they were already very important! Our smartphones allow us to do so much more than just staying connected—from banking to home security, online shopping, streaming content, to managing our health and fitness, they play a critical role in our daily lives. Keeping them protected and always running is vital. But consumers want the choice and flexibility to purchase device protection at any time and cover only what is most important to them, whether that is mechanical breakdown, screen cracks, water damage, theft and loss, or all of the above. 

Read Blog: Keeping Your Phone Clean and Sanitized the Practical Way

So how does it work?

This is where Lori comes in. Lori utilizes HYLA’s patented advanced diagnostics Artificial Intelligence (AI) technology to determine the condition of a smartphone, regardless of age. The AI technology is able to assess the condition of the device, including its camera, speakers and other functions. Importantly, it can also assess whether the smartphone’s screen is damaged prior to sign up thereby allowing Lori to control costs and provide better pricing to all customers. 

Not only can Lori provide protection at any time, it also offers the fastest way back to happiness. Customers who experience an issue schedule a repair to begin in as fast as four hours or, if necessary, receive a replacement device the very next day. Coming soon, Lori will offer drop-off repair service for customers who prefer that option.

The Lori offering

Customers have embraced the flexibility built into the Lori offering which includes four device protection plans:

  • Starter: like an extended warranty, this plan covers mechanical and electrical damage
  • Essential: all Starter features PLUS protection from accidental damage such as drops, screen cracks and spills
  • No Worries: all Essential features PLUS loss and theft protection
  • Spoil Me: all No Worries features PLUS lower deductibles AND declining premiums if no incidents occur for 12 consecutive months

Lori device protection plans may be purchased with a monthly term or an annual term that includes a 10% discount.

And how do consumers purchase Lori Device Protection?

Lori is available via the hellolori.com website and can be found under Lori Device Protection in the Apple AppStore and Google Play store. Lori also works with its expanding partner network to offer device protection to their customers. 

If you would like to learn more about Lori and our offerings, or if you’d like to partner with Lori to offer a new and flexible insurance offering to your customers, please get in touch at sales@hellolori.com.

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Topics: Device Protection

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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