HYLA Blog

Driving Mobile Trade-ins Beyond Black Friday and the Holiday Season

Posted by Scott Bruce on Nov 19, 2020 2:49:00 PM

Specific dates in the calendar are imperative for the sale of new devices. Christmas has been a staple for years now and Black Friday has become another opportunity to encourage consumers to upgrade to the latest and greatest smartphone.

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Topics: Device Trade-in Solutions

The Importance of Trade-ins to the Apple 12 Launch

Posted by Rebekah Griffiths on Nov 5, 2020 8:05:00 AM

Apple’s recent iPhone 12 event was significant for the smartphone and secondary device market—and not just because Apple launched its first set of 5G devices—but because of the focus Apple placed on trade-ins. In fact, it was the only ancillary offering that was mentioned at any point during the event. 

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Topics: Device Trade-in Solutions

Q3 2020 Mobile Trade-In Data

Posted by Linda Serges on Nov 5, 2020 8:00:00 AM

Each quarter, we analyze the millions of data points we’ve acquired and filtered regarding the mobile device trade-in market. We examine the most-traded devices, total amount of money returned to U.S. consumers, average value of traded devices and more. This quarter we have added trade-in value of wearables to the mix of data we share.

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Topics: Device Trade-in Solutions

Adding Automated Diagnostics to the Smartphone Grading Process

Posted by Karl Medina on Oct 22, 2020 9:00:00 AM

Assessing pre-owned smartphones manually is not easy nor efficient. First, there’s a problem of scale—massive amounts of trade-ins are conducted every year. Here at HYLA, we processed 3 million pre-owned phones in 2019, which amounts to over 10,000 phones per day. Hiring the number of workers needed to assess these phones purely by hand would be cost-prohibitive, especially since some of these phones aren’t able to return much value other than the cost of their recycled raw materials.

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Topics: Device Trade-in Solutions

Q2 2020 Mobile Trade-In Data: Holding Strong in the Secondary Market

Posted by Linda Serges on Aug 4, 2020 8:00:00 AM

Each quarter, we analyze millions of data points about the mobile device trade-in market. Our research uncovers insights into the most-traded devices, the devices with the highest trade-in values, the total amount of money returned to consumers in the United States, the average value of traded devices, and more.

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Topics: Device Trade-in Solutions

Will Apple delay the launch of its 5G iPhones?

Posted by Biju Nair on Jul 24, 2020 7:29:39 AM

The effort to manufacture and sell smartphones is a truly global effort. From design to sale, one can expect a smartphone to have already traveled halfway around the world, which in recent months, has been an impossibility for people, let alone smartphones. 

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Topics: Device Trade-in Solutions, 5G

3 Ways Carriers Can Convince Customers to Trade Their Phones

Posted by Scott Bruce on Jun 30, 2020 9:00:00 AM

The secondary market for mobile devices continues to grow, giving you a significant opportunity to strengthen your revenue streams. By 2023, IDC predicts that the market for used smartphones will be worth $67 billion.

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Topics: Device Trade-in Solutions

How do You Sell Device Upgrades During an Economic Downturn

Posted by Scott Bruce on Jun 25, 2020 8:00:00 AM

The data is clear. Millions of people have lost their jobs, businesses have been closed, and it’s not clear whether jobs will return. Amidst all of this, carriers, retailers, and OEMs need to keep selling phones in order to keep their own workforce employed. How do companies drive the consumption of new devices during a recession?

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Topics: Device Trade-in Solutions

How phone store closures are impacting trade-ins

Posted by Biju Nair on Jun 10, 2020 9:00:00 AM

We are now five months on since the first Coronavirus cases were reported, and while no one could have imagined the devastating impact the virus has had on the world, we are at a stage where some restrictions are being relaxed to try and bring back some form of normality—whether that is extending hours allowed outside or encouraging shops, beaches and parks to reopen.

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Topics: Device Trade-in Solutions

Telecom Carrier Stores are Beginning to Reopen – Now What?

Posted by Scott Bruce on May 28, 2020 8:00:00 AM

As of this writing, the pandemic situation may be starting to look up a little. This has prompted many states to gradually relax their social distancing guidelines, allowing certain businesses – including carrier stores – to reopen.

On its face, this seems like good news for the telecom industry, especially since the vast majority of smartphone sales happen to take place during face-to-face retail transactions. The problem emerges when you consider that even though states and governors are bullish about restarting the economy, the public is understandably wary about returning to in-person commerce.

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Topics: Device Trade-in Solutions

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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