HYLA Blog

Beyond Device Data: Maximizing Trade-In Programs with Business Insights

Posted by Scott Bruce on Jul 16, 2019 9:00:00 AM

As consumers continue to hold onto their devices for longer periods of time, it’s more important than ever to build out a comprehensive data analytics program. But if you’ve been running a mobile device trade-in program for years, you already know how data can help you grow your program.

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Topics: Analytics, Device Trade-in Solutions

Another bite of the Apple?

Posted by Biju Nair on Jul 9, 2019 9:00:00 AM

Over the years, Apple’s strategy for success has changed dramatically. While Apple started its foray into the world of tech with the launch of computers, it moved into the world of music with the launch of the iPod, and then into the smartphone market with the revolutionary launch of the iPhone.

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Topics: Device Trade-in Solutions

What could the US/China trade-war mean for the secondary device market?

Posted by Biju Nair on Jun 26, 2019 9:00:00 AM

The US/China trade-war has reached new heights. Over the last couple of weeks, we’ve seen the media report on the moves made against Chinese manufacturer Huawei. News reports have discussed developments including Huawei being banned from Google’s Android services, and suspending business activity with the manufacturer to comply with the US Administration ban. This news is going to cause major implications for global smartphone makers and consumers alike across the globe.

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Topics: Device Trade-in Solutions

How can the telecoms industry prevent device fraud?

Posted by Biju Nair on Jun 19, 2019 9:00:00 AM

Last month, I was invited to the GSMA’s Fraud and Security Group (FASG) event in Chicago. The FASG aims to drive the industry’s management of fraud and security matters, and along with raising awareness, looks to increase the protection of mobile operator technology, customer identity, security and privacy, to ensure that mobile operators remain trusted partners within the telecoms industry.

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Topics: Device Trade-in Solutions

How can we encourage customers to buy a new device?

Posted by Gary Cherner on Jun 4, 2019 9:00:00 AM

At the start of 2019, the industry saw OEMs such as Apple attribute declines in revenue and smartphone sales to heating tensions with China, as well as to the broader economic slowdown. Samsung also forecasted a drop-in profits due to declining mobile sales in China and because of “intensified competition”. But it seems that the slowdown in global smartphone sales cannot be solely blamed on China – demand doesn’t seem to be strong in developed markets, either.

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Topics: Device Trade-in Solutions

How Trade-In Experiences Can Boost Satisfaction Scores

Posted by Scott Bruce on May 22, 2019 9:03:02 AM

Carriers and mobile device retailers aren’t immune to general trends in consumer behavior and customer experience. Like in any other industry, the mobile device industry has to embrace an increasingly digital buyer’s journey. What used to be exclusively a brick-and-mortar process has evolved into an omnichannel experience that spans desktop websites, apps, mobile sites, and more.

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Topics: Analytics, Device Trade-in Solutions

Two Ways to Apply Your Next Mobile Device Trade-In Credit

Posted by Scott Bruce on May 15, 2019 12:51:00 PM

By now, no consumer should be tossing their old mobile devices in drawers when it comes time to upgrade. Not only is it an environmental concern, but you’re also leaving significant amounts of money on the table if you neglect trade-in programs.

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Topics: Device Trade-in Solutions

Q1 2019 Mobile Trade-In Data: Secondary Market Stays Strong

Posted by Linda Serges on Apr 29, 2019 10:50:29 AM

Every quarter, we analyze the millions of data points we’ve acquired and filtered from the mobile device trade-in market. Our research examines data points about the most-traded devices around the world, the devices with the highest trade-in values, the total amount of money returned to consumers in the United States, the average value of traded devices, and more.

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Topics: Device Trade-in Solutions

Don’t Let Mobile Device Trade-In Fraud Damage Your Business

Posted by Scott Bruce on Apr 2, 2019 9:00:00 AM

In 2018, the global cost of fraud exceeded $3 trillion. There are countless types of fraud that contribute to these losses, including identity theft, telemarketing scams, insurance fraud, and so many more.

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Topics: Device Trade-in Solutions

Can Foldable Phones Save the Mobile Industry?

Posted by Biju Nair on Mar 25, 2019 9:00:00 AM

After months of planning and preparation, Mobile World Congress (MWC) now seems like a distant memory. With headlines and column inches over the past few months full of talk of 5G, 5G trials and 5G firsts, it comes as no surprise that the big focus for this year’s show was on the next generation of cellular technology.

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Topics: Device Trade-in Solutions, Sustainability

About This Blog

The HYLA Mobile blog is a place for thoughtful dialogue that will ultimately change the perception of “used” phones around the world. Visit the HYLA website to learn more.

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